The founding principle of SURCH Recruitment was to distill complex and arduous hiring endeavors within the field of Sales & Marketing into simple, effective, and most importantly REPEATABLE processes resulting in a True Fit between Employer and Employee.

Unlike other Specialized fields of Recruitment, where a great deal of the hire can be based upon the technical skills or specific experiences illustrated on a Candidate Resume, or Company Job Description, Sales Recruitment is an entirely different animal.

On both sides of a Sales hire, a great leap of faith is made. The Prospective Employer is hopeful that the Candidates’ success in their previous roles, will directly translate into success in this new position. The Prospective Employee is hopeful that the Companies’ internal dynamics are such that the Candidate is propelled to the highest levels of professional and financial success.

Yet all too often, Applicant and Employer alike are unable to reconcile the differences between what has been done in the past, and what is to be accomplished in the future.

As a result, typical Sales & Marketing Recruitment firms, focus their attention procuring Candidates and Opportunities from within very specific Market Verticals. The belief is that previous industry knowledge allows for a better fit, as the Candidate will be comfortable selling that product or solution given their knowledge of it, and the Client will have a better idea of what they are getting up front having hired an Applicant from within their own industry.

Makes perfect sense right? Well…not always.

Consider just some of the issues that arise from this type of model:

Limited Candidate / Opportunity Pools:

• Most Top Sales Organizations and Sales Professionals have something in common. Pinpoint knowledge of their marketplace. This includes knowing their respective competition. Companies know which performers from their competitors are worth targeting and those performers know which companies are the best positioned for them to work for. When hiring, these avenues exhaust quickly, leaving both Company and Applicant alike struggling to find a strong match. Recruitment practices that are based on Industry Experience alone are all subject to this fundamental flaw.

Lack of Confidentiality:

• Again, most competitors are known to one another in rather intimate detail. Often times there is a great reluctance on the part of both to give either an edge in business, INCLUDING knowledge of a pending hire, or possible discontentment with their current situation. Again a Recruitment model that does not expand beyond the boundaries of a given industry, risks limitations in the form of Employers and Employees not wishing to “show their hands”.

Legal Ramifications:

• Depending upon the industry, Non-Compete Agreements and Covenants Against Solicitation can prohibit Employees from being fully successful in their new role once they have moved over from a competing firm. This can have negative effects ranging from increased frustration and attrition due to the ramp-up time involved, elimination of candidates from the process for fear of future litigation, and unnecessary legal costs as a result of these agreements being enforced. Using a process that effectively moves outside of these candidate pools eliminates these issues entirely.

A Lack of “Fresh Blood”:

• Companies flourish on new ideas and stagnate on worn-out communal thought. Sales professionals thrive under new challenges and grow complacent when faced with routine transactions. Effectively moving outside standard hiring channels allows new growth to happen for all concerned.

Yet a void exists when Companies and Candidates look outside their own select, industry specific market to that of the wide open general market. How do you determine comparable skill sets? How do you determine comparable opportunities? How do you navigate something so BIG and UNKOWN?

Enter Surch Recruitment. Only Surch has access to TruHire, a unique and revolutionary process that allows us to extract the “Sales DNA” from both an Applicant AND an Opportunity, allowing a true comparison, and therefore a true match to be made.  

Placements are made upon fundamental elements of fit and compatibility as opposed to arbitrary industry knowledge and skills that can ultimately be learned. New doors are opened for both Companies and Candidates once the bounds of Industry Specific hiring requirements are broken. Bold new Opportunities and fresh, exciting Talent exist within the broader market, and Surch is the BEST alternative to realize both.

Click here to learn more about The TruHire Process and its many advantages.

Associate Director, Search Services View Details